Following a string of killer singles, Dead Pony unveil their first full-length via LAB/Seeker Records, with guitarist and lead composer Blair Crichton teasing of that title: "As a band, we've experienced an awful lot of being ignored. We really don't like that. So we set about making a debut LP so good that people had to pay attention. It's a record that literally dares people to, 'Ignore this...'"