‘The Great Depression: Reimagined’ is an alternative take of As It Is' 2018 album The Great Depression. Rock music, as anyone who has ever truly loved it will tell you, is something that stays in your veins and lives deep within your very core. As It Is (a band named in homage to modern melodic hardcore heroes Have Heart) have channelled the snarling spirit of post-hardcore in a manner that has pushed them far beyond their comfort zone, and will comprehensively shatter the narrow expectations of those who may have previously sought to pigeonhole them. The quartet with legendary producer Gene ‘Machine’ Freeman (Lamb Of God, Every Time I Die, Armor For Sleep) released ‘The Great Depression’ in 2018. A record based on un-swerving desire for true creative endeavour has resulted in a remarkable sonic re-invention and a momentous, singular achievement. No-one ever made it to the very top by checking boxes and following the rules. And the top looks to be exactly where As It Is are headed.