Los Angeles based Principleasure released his debut LP 'I' on 30th April last year to critical acclaim. "An enthralling debut album" according to Mixmag who promptly made it their Album of the Month, "A brilliantly crafted debut album" proclaimed Future Music Magazine and "Brooding with icy contempt" said Electronic Sound. Originally self-released as a short run in the USA, the album now gets a full worldwide release.