Alice Cooper surprises the world by spontaneously releasing a brand-new song. Produced by Bob Ezrin using remote technology, Don’t Give Up is a spontaneous reaction to the challenges facing us all right now. Alice Cooper felt the need to talk directly to his fans from isolation in his home where he is working to finish his upcoming new album. It is Alice’s shout-out to keep our heads high, stay strong and fight back together. Says Alice Cooper: “’Don’t Give Up’ is a song about what we’ve all been going through right now and about keeping our heads up and fighting back together. And whatever you do - Don’t Give Up!”.